"It was a little devastating to see something I'd worked so hard on for three years to just be taken away from me like that," Slute said. After removing the tag, Slute reached out to the company and appealed its decision. He said he believes a default tag that labelled him as a news site led to the account being captured by Meta's block. He saw likes on his Instagram posts dropping to hundreds from thousands. Scott Slute, who runs the satirical site The Toronto Harold, had his content blocked by Meta last month on Instagram, which he said similarly affected his business. "If traffic really decreases because of Facebook, and then by extension revenue decreases, then there's a scenario where we can't keep the lights on," Field said. This week, Field said he discovered that their supply was getting cut off after he received messages from Canadian readers saying they could no longer see The Beaverton's posts. "I would equate (Facebook) as a drug dealer where the first taste is free, and they make you keep coming back for more." The information you need to know, sent directly to you: Download the CTV News App.They don't have major financial backing or wealthy owners, and they have relied heavily on Facebook to promote their content and grow their audience, he said. He said he started The Beaverton over a decade ago with a group of comedy writers who just wanted to put their funny jokes online for people to see. "I don't want to be too dramatic, but in a world where Facebook completely cuts us off, I mean, there's a very real chance we do not survive that," Field told The Canadian Press. It's an error that some publications say could threaten their survival.
Meta is in the process of removing all news from its Facebook and Instagram platforms in Canada in response to a new law that would force the company to compensate media outlets for content that is shared or otherwise repurposed on their platforms.īut satirical sites are getting caught up in the tech giant's quest, too - even though their human audiences know they aren't news.
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